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Pure Flavors from Lesser-Known Native Grapes

Zulal means ‘pure’ in Armenian. Zulal wines aim to express the purest characteristics of Armenian indigenous grape varieties. High elevation viticulture, extreme climate and volcanic soil give these wines their distinctive character.

About Zulal

High elevation viticulture, an extreme climate, and volcanic soil provide distinctive character to the indigenous Armenian grape varieties favored by Zulal. Founded by second-generation winemaker Aimee Keushguerian in 2017, Zulal’s name means pure in Armenian, a reflection of Keushguerian’s desire to celebrate the unfettered flavors of the country’s lesser-sung native grapes.

Zulal’s fruit hails from small-production lots in such villages as Aghavnadzor and Rind in Vayots Dzor’s verdant Arpa Valley.In addition to Areni and Voskehat, Zulal works with such Armenian wine grapes as Koghbeni from Tavush, Nazeli and Movuz and Tozot and Karmir Kot from Vayots Dzor, Sireni from Artsakh, Jrjruk from Tavush and Kakhet from Artashat. The estate produces some 10,000 cases of wine annually.

Aimee Keushguerian Founder

“Making wine in Armenia is unlike anywhere else- we’re both new and exciting but also ancient and historical. We are on a journey to rediscover our indigenous grape varieties and realize the true potential of our terroir.”

Aimee Keushguerian, Founder


Discover. Taste. Enjoy.

We’re actively expanding our reach throughout the country, so please view our up-to-date map and list of current cities where our wines are now available, and where to purchase online.

Awards for Zulal Wines

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Sharing Armenia’s Story

We are here, of course, to drink our wine. But we are also here to celebrate the soul, the history and the song of Armenia. Storica’s mission is to build iconic brands, create marketing momentum and develop industry relationships to channel the quality, perspective and value of Armenian wine to the US market.  Storica seeks to serve owners and operators of the most sought-after Armenian brands, vineyards, wine makers, and producers.