fbpx Skip to content


Zulal means ‘pure’ in Armenian. These wines aim to express the purest characteristics of Armenian indigenous grape varieties. High elevation viticulture, extreme climate and volcanic soil give these wines their distinctive character.

Armenian red wine ZULAL Areni Reserve 2018
zulal landing page

Meet Zulal

Zulal was founded by Aimee Keushguerian in 2017, introducing Zulal Areni Reserve 2015 and Zulal Voskehat 2017. The main grape varieties Areni and Voskehat are sourced from approximately 40 grape-growers in the villages of Aghavnadzor and Rind as well as the Arpa Valley in the Vayots Dzor region.

In addition to these, Zulal is also engaged in working with lesser known grape varieties, such as Koghbeni from Tavush, Nazeli and Movuz and Tozot and Karmir Kot from Vayots Dzor, Sireni from Artsakh, Jrjruk from Tavush and Kakhet from Artashat. These small lots of wine offer an exciting opportunity to explore rare indigenous grape varieties.

Zulal currently produces approximately 10,000 cases of wine on an annual basis.

Explore Zulal


Discover. Taste. Enjoy.

We’re actively expanding our reach throughout the country, so please view our up-to-date map and list of current cities where our wines are now available, and where to purchase online.

The History of Armenian Wine

Armenia, one of the most ancient countries in the world, is considered the cradle of wine – the country where wine production was born. Over its history, winemaking has stopped and started due to geopolitical conflict and politics. However, much like Armenian’s themselves, grape-growing and wine production has survived through millennia, and today, it is experiencing a renaissance.