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Wines of Purity, Expressing the Nuances of Native Grapes

Zulal means ‘pure’ in Armenian. Zulal wines aim to express the purest characteristics of Armenian indigenous grape varieties. High elevation viticulture, extreme climate and volcanic soil give these wines their distinctive character.

Meet Zulal

Zulal wines was founded by Aimee Keushguerian in 2017, introducing Zulal Areni Reserve 2015 and Zulal Voskehat 2017. The main grape varieties Areni and Voskehat are sourced from approximately 40 grape-growers in the villages of Aghavnadzor and Rind as well as the Arpa Valley in the Vayots Dzor region.

In addition to these, Zulal is also engaged in working with lesser known grape varieties, such as Koghbeni from Tavush, Nazeli and Movuz and Tozot and Karmir Kot from Vayots Dzor, Sireni from Artsakh, Jrjruk from Tavush and Kakhet from Artashat. These small lots of wine offer an exciting opportunity to explore rare indigenous grape varieties.

Zulal currently produces approximately 10,000 cases of wine on an annual basis.

Aimee Keushguerian Founder

“Making wine in Armenia is unlike anywhere else- we’re both new and exciting but also ancient and historical. We are on a journey to rediscover our indigenous grape varieties and realize the true potential of our terroir.”

Aimee Keushguerian, Founder


Discover. Taste. Enjoy.

We’re actively expanding our reach throughout the country, so please view our up-to-date map and list of current cities where our wines are now available, and where to purchase online.

Awards & Recognitions

Explore Zulal Wines


Sharing Armenia’s Story

We are here, of course, to drink our wine. But we are also here to celebrate the soul, the history and the song of Armenia. Storica’s mission is to build iconic brands, create marketing momentum and develop industry relationships to channel the quality, perspective and value of Armenian wine to the US market.  Storica seeks to serve owners and operators of the most sought-after Armenian brands, vineyards, wine makers, and producers.