Crisp, refreshing methode ancestrale wines made with hand-harvested grapes grown in the Tavush region.

Although Karlen grew up in a wine-making family, his background is originally in tech. In 2019, while visiting wine bars in different cities across the EU, he discovered Pet Nats for the first time and realized there was an opportunity to put Armenia’s stamp on the category. TUSHPA LAB became an opportunity for him to put his own stamp on the family’s winery; a project that sources grapes from Armenia’s far north-eastern region (on the border with Georgia), to make a methode ancestrale sparkling wine. Karlen is energized by the opportunity to showcase a whole different style of wine Armenia is capable of producing; light, crisp, energetic, and from a marketing standpoint, fun and playful.